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2015 Super Bowl Ads Go After Your Emotions

I use to watch the Super Bowl for the ads, but am finding myself paying more attention to the game as of late. Don’t get me wrong, I still watch for the ads, but with the advent of AdBlitz on Youtube, you can hop online and watch it later.

Hoping for a Seattle win over New England, I noticed something different about the Super Bowl ads this year, they were after my emotions. Now when I say emotion, I am NOT talking about the emotion you get from watching a half naked, 32D model walking through a farmer’s market, I am talking about an emotion that invokes more empathy.

Out of the 64 ads that aired this year during Super Bowl XLIX, minus the 15 network ads and movie trailers (I don’t see those as ads), you have a total of 49 ads. Below I marked out what I feel were ads that tried to attack your emotions:

Commercial Advertiser Emotion
#LikeAGirl Always X
@AmFam American Family Insurance
#FirstDraftEver Avocados From Mexico
Newfangled Idea BMW
Real Life PacMan #UpForWhatever Bud Light
Lost Dog Budweiser X
Brewed The Hard Way budweiser
Come Back To The Sea Carnival X
Clash of Clans: Revenge Clash of Clans
#MakeItHappy Coca-Cola X
Wisdom Dodge
Middle Seat Doritos
When Pigs Fly Doritos
#RealStrength Dove X
The FIAT Blue Pill FIAT
Who I Am Game of War: Fire Age
Push It featuring Salt-N-Pepa GEICO
Working GoDaddy
Because Burrito! Grubhub
Beautiful Lands Jeep X
The Perfect Getaway Kia Motors
Make Some Noise Lexus
Let's Play Lexus
Positive Feelings Loctite
Chris Dambach's Story M&T Bank X
Fred Jackson's Story M&T Bank X
Pay With Lovin' McDonald's X
Fable Mercedes-Benz
Estella's Brilliant Bus Microsoft X
Braylon O'Neill Microsoft X
Band Of Brands: 37 Brands, One big game Ad Newcastle
With Dad Nissan X
Northrop Grumman Hangar Northrop Grumman
Redfin: The World has Changed Redfin
Settle It Skittles
The Brady Bunch Snickers
Sprint's Super Apology Sprint
#KimsDataStash T-Mobile
Data Vulture T-Mobile
Sarah Silverman & Chelsea Handler for Wi-Fi Calling T-Mobile
How Great I Am Toyota X
My Bold Dad Toyota X
2015 TurboTax Big Game Commercial Turbo Tax
The OFFICIAL Victoria's Secret
All You Can Eat Weight Watchers
Wix's #ItsThatEasy

Based on the above table, almost 1/3 or 31% of all commercials this year brought you to an emotional state beyond laughter. If you were to read Brian Ahearn’s article People Buy Based on Emotion and Justify with Logic you will notice something at play here, companies are starting to see that emotion plays a big part of our buying habits. Not like this is something new, but for Super Bowl ads it is. Last year the trend started and I would be curious to see if that trend continues over the next few years.

What are your thoughts, did any commercial this year tug at your heart more than usual? Comment below.

  1. February 03, 2015 by Paul Caudillo Reply

    I didn’t get a chance to see all the commercials, but the Dove Men + Care commercial I thought was great. There will always be those T&A commercials, but I think the ones that do pull on your emotions are the ones you remember the most.

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